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Jan 23, 2006

MapBiz: Garmin Signs More Deals With Automakers

How long before Geographic Positioning Systems (GPS) navigation units are as ubiquitous in new cars as CD players? GPS navigation manufacturer Garmin, Inc. has been busy getting it's products into more new cars.

A couple of weeks ago, the firm announced a deal whereby its European division will become the exclusive GPS navigation supplier to BMW and BMW MINI automotive dealerships in the United Kingdom.

Today the firm announced that Ford Lio Ho in Taiwan is expanding a program where it gives away a StreetPilot c320 with the purchase of a new Ford in Taiwan. The promotion, which started back in November with just one Ford model has also been expanded to other models. The runs until the Chinese Lunar New Year.