PND Makers Highlight Extra Features in Berlin
Manufacturers of satellite navigation devices are loading up their devices with extra features and new styles in a effort to stand out in an increasingly crowded market Reuters reported from the huge IFA consumer electronics fair in Berlin:
Manufacturers of satellite navigation devices are loading up their gadgets with features from audio sightseeing guides to three-dimensional city views as they seek to differentiate themselves in a crowded market.Navigon hopes one of those segments are fans of Apple's iPod. The German based company unveiled a new device in white mimicing the design of the popular music player.
"The market is now mature enough that you can develop products targeted at segments," Clive Taylor, European product director for Garmin, said at Europe's biggest consumer electronics fair IFA in Berlin.
Meanwhile, U.S. based Garmin took aim at the female market, announcing it would have a pink GPS device out in time for Christmas.
Picture courtesy IFA.